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Article by: Devon Mayor
Nicole Arbour | Joins Direct Heroes as Head of Influence
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Direct Heroes is very pleased to welcome Nicole Arbour as Head of Influence to the Direct Heroes team.

As a Comedian Nicole Arbour is known by her 5 million fans for her viral videos. As a Digital Disruptor she’s known for her excellence in digital strategy, leading brands to massive wins in both the business and tech worlds. When she isn’t consulting for CEOs or beta testing new features for social media platforms, Nicole works directly with brands to create record breaking and culture disrupting campaigns. Some of her digital partners have included Virgin Mobile, Molson, Unilever, Adam and Eve, Happn and PMD, converting millions of views on her award winning creative, to millions in sales and downloads.

Recognized as the Top Influencer to Watch in 2020 by Yahoo Finance, One of Facebook’s Top 100 Creators, 7 YouTubers Crushing It That You Can Learn From by Entrepreneur Magazine, as well as the recipient of an honorary star on the Hollywood Walk of Fame for Special Achievement in Social Media, Direct Heroes is thrilled that Arbour has chosen to become a part of Direct Heroes and offer her expertise. Additionally, Arbour boasts over 1 billion organic video views and over 80 organic viral videos, making Arbour an asset to Direct Heroes and our clients.

In a statement regarding this partnership Arbour said, “I’m so excited to join forces with Direct Heroes. In ten years of working with and on the biggest social platforms in the world I’ve never seen more impressive technology to help brands cultivate better Instagram business, connect with fans, and drive conversions.” CEO of Direct Heroes Jeffrey MacPherson also stated that, “Having Nicole on our team of experts will provide us with an even greater capacity to continue to produce impressive results for the brands that we work with.”

To learn more about Nicole Arbour you can visit her website, Instagram, Facebook, or Twitter. For information on how Direct Heroes is capitalizing on the massive chatbot success on Facebook, by bringing it to Instagram on a sophisticated and easy-to-use platform, visit the website. 

About Direct Heroes

Direct Heroes is pioneering the future of social media, allowing you to leverage the power of Instagram direct messaging. As a safe, CRM platform that enables private, direct conversational flow at a scale, Direct Heroes has helped many brands effectively convert producing sales and activations.  Learn more at

Devon Mayor